Posted by & filed under Part 4: Marketing Management.

Description:  Here are a few things bargain-hungry consumers need to know before they hit stores before dawn the day after Thanksgiving.


Date: 11/20/2009


Questions for discussion: 

  • Do you think these complaints about the kick-off to holiday shopping are fair? Explain your answer.
  • How is the strategy expected to ignite shopping?
  • How might this strategy backfire for merchants? Explain your thinking.

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