Posted by & filed under Part 1 Business in a Global Environment.

Description: The Ferrero family’s round Rocher chocolates are recognized worldwide but Italy’s richest man, Michele Ferrero, and his two sons, have shunned publicity and kept their company very private — up until now.


Date: 11/18/2009


Questions for discussion:

  • What advantages and disadvantages are there for the Ferrero company, should it go ahead with the acquisition of Cadbury? Explain your answer.
  • What synergies are there for the two organizations?
  • Would you recommend the acquisition to Ferrero? Explain your thinking.

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