Description: The Ferrero family’s round Rocher chocolates are recognized worldwide but Italy’s richest man, Michele Ferrero, and his two sons, have shunned publicity and kept their company very private — up until now.
Questions for discussion:
- What advantages and disadvantages are there for the Ferrero company, should it go ahead with the acquisition of Cadbury? Explain your answer.
- What synergies are there for the two organizations?
- Would you recommend the acquisition to Ferrero? Explain your thinking.