Posted by & filed under Part 4: Marketing Management.

Description:  Store sales up only slightly from last year, according to tracking firm. But signs of strength seen at some merchants, in West and online.

Source: CNNMoney.com

Date: 11/28/2009

Link: http://money.cnn.com/2009/11/28/news/economy/holiday_shopping_saturday/index.htm

Questions for discussion: 

  • Summarize the thinking about expected holiday shopping behaviour this year.
  • Do you think this will be an exceptional shopping season in comparison to the past?  Explain your thinking.
  • Which products do you think are likely to be hot sellers? Explain your thinking.

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