Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description:   Whole Foods uses the Internet and aggressive in-store displays to sell thousands of turkeys in its Northeast stores.
 
Date: 11/24/2009

Link: http://money.cnn.com/video/news/2009/11/24/n_whole_foods_turkeys.cnnmoney/

Questions for discussion: 

  • Summarize the special distribution strategies followed by the retailer to meet the demand at this time of year.
  • How important do you think this service is to customers?
  • How might customers respond if they were disappointed in service for this one product? Explain your answer.

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