Description:   Whole Foods uses the Internet and aggressive in-store displays to sell thousands of turkeys in its Northeast stores.
 
Date: 11/24/2009

Link: http://money.cnn.com/video/news/2009/11/24/n_whole_foods_turkeys.cnnmoney/

Questions for discussion: 

• Summarize the special distribution strategies followed by the retailer to meet the demand at this time of year.
• How important do you think this service is to customers?
• How might customers respond if they were disappointed in service for this one product? Explain your answer.