Description:Ã‚Â Ã‚Â Whole Foods uses the Internet and aggressive in-store displays to sell thousands of turkeys in its Northeast stores.
Questions for discussion:Ã‚Â
- Summarize the special distribution strategies followed by the retailer to meet the demand at this time of year.
- How important do you think this service is to customers?
- How might customers respond if they were disappointed in service for this one product? Explain your answer.