Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: AOL Inc. Chief Executive Officer Tim Armstrong is on a mission to show that the company isn’t some dot-com has-been selling Web access and e-mail. It’s a digital- media company with 80 Web sites churning out everything from personal finance advice to bedroom tips for women.


Date: 12/04/2009


Questions for discussion: 

  • Summarize the current situation at AOL.
  • Where is it suggested that AOL might be in the future?
  • Do you agree with these views? Explain your answer.
  • What would you recommend to AOL management in order to revive its fortunes in today’s marketplace?

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