Description: AOL Inc. Chief Executive Officer Tim Armstrong is on a mission to show that the company isn’t some dot-com has-been selling Web access and e-mail. It’s a digital- media company with 80 Web sites churning out everything from personal finance advice to bedroom tips for women.
Source: Bloomberg.com
Date: 12/04/2009
Link: http://www.bloomberg.com/apps/news?pid=20601109&sid=aWVBISfvb7rM&pos=12
Questions for discussion:ÂÂ
- Summarize the current situation at AOL.
- Where is it suggested that AOL might be in the future?
- Do you agree with these views? Explain your answer.
- What would you recommend to AOL management in order to revive its fortunes in today’s marketplace?
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