Description: AOL Inc. Chief Executive Officer Tim Armstrong is on a mission to show that the company isnÃ¢â‚¬â„¢t some dot-com has-been selling Web access and e-mail. ItÃ¢â‚¬â„¢s a digital- media company with 80 Web sites churning out everything from personal finance advice to bedroom tips for women.
Questions for discussion:Ã‚Â
- Summarize the current situation at AOL.
- Where is it suggested thatÃ‚Â AOLÃ‚Â might be in the future?
- Do you agree with these views? Explain your answer.
- What would you recommend to AOL management in order to revive its fortunes in todayÃ¢â‚¬â„¢s marketplace?