Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  Lutz taken out of marketing role, head of engineering becomes president of GM North America.


Date: 12/04/2009


Questions for discussion: 

  • What do you think is motivating the many management changes taking place at GM? Explain your thinking.
  • Do you think the changes are seen as positive developments for the firm by customers or investors? Explain your thinking.

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