Posted by & filed under Part 4: Marketing Management.

Description: Struggling with slumping sales for the past two years, luxury department store operator Saks Inc is beefing up its less expensive offerings at the risk of diluting its brand.

Source: Reuters.com

Date: 12/06/2009

Link: http://www.reuters.com/article/idUSTRE5B51AA20091206

Questions for discussion:

  • Do you believe these changes will damage the brand and the overall image of the firm? Explain your thinking.
  • Describe the target market for Saks. 
  • How would you respond to the challenges facing Saks?

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