Description: Struggling with slumping sales for the past two years, luxury department store operator Saks Inc is beefing up its less expensive offerings at the risk of diluting its brand.
Questions for discussion:
- Do you believe these changes will damage the brand and the overall image of the firm? Explain your thinking.
- Describe the target market for Saks.Ã‚Â
- How would you respond to the challenges facing Saks?