Description: Struggling with slumping sales for the past two years, luxury department store operator Saks Inc is beefing up its less expensive offerings at the risk of diluting its brand.
Source: Reuters.com
Date: 12/06/2009
Link: http://www.reuters.com/article/idUSTRE5B51AA20091206
Questions for discussion:
- Do you believe these changes will damage the brand and the overall image of the firm? Explain your thinking.
- Describe the target market for Saks.ÂÂ
- How would you respond to the challenges facing Saks?
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