Posted by & filed under Part 4: Marketing Management.

Description:  The auto giants plan to field appeals from nearly 2,000 dealerships they shuttered. They’re going to get an earful.


Date: 12/11/2009


Questions for discussion: 

  • What are some pros and cons related to the reduction of the distribution network of franchises?
  • Other than closing, are there any strategic alternatives for these former franchise businesses?
  • What arguments would you make to GM and Chrysler for rethinking this decision? Explain your thinking.

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