Description: Search giant Google, which is making forays into the book world, would happily sell books to readers who own Kindles or other e-readers, said Google Books engineering director Dan Clancy on Friday.
Source: Reuters.com

Date: 12/11/2009

Link: http://www.reuters.com/article/idUSTRE5BB0DH20091212

Questions for discussion:

• Explain the reasons why collaboration with Google would make sense for Amazon and why it might not.
• How do you think consumers will respond to a battle between Amazon and Google for readership dollars?
• Is there a parallel here with other technologies such as iPod/iTunes and other MP3 devices? Explain your answer.