Posted by & filed under Part 4: Marketing Management.

Description: Search giant Google, which is making forays into the book world, would happily sell books to readers who own Kindles or other e-readers, said Google Books engineering director Dan Clancy on Friday.

Date: 12/11/2009


Questions for discussion:

  • Explain the reasons why collaboration with Google would make sense for Amazon and why it might not.
  • How do you think consumers will respond to a battle between Amazon and Google for readership dollars?
  • Is there a parallel here with other technologies such as iPod/iTunes and other MP3 devices? Explain your answer.

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