Posted by & filed under Part 2 Starting and Growing Your Business, Part 5 Managing Technology and Information.

Description: On a gray morning in October, Gordon Ramsay bursts into the kitchen of his south London house, pop music blaring from the radio. At the heart of the room stands a 67,000-pound ($109,000) French cooking range that weighs 2.5 tons and had to be lowered by crane into the celebrity chef’s home.


Date: 12/11/2009


Questions for discussion: 

  • Do you think Ramsay is a typical entrepreneur? Explain your answer.
  • How is he different? Explain your answer.
  • Summarize the reasons for the risk of bankruptcy.
  • How did Ramsay fix the problem?

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