Posted by & filed under Part 4: Marketing Management.

Description: “Avatar,” the futuristic 3-D adventure, was the top film in the U.S. and Canada for the third straight weekend with $68.3 million in sales, and will cross the $1 billion mark in domestic and international receipts today.

Source: Bloomberg.com

Date: 01/03/2010

Link: http://www.bloomberg.com/apps/news?pid=20601103&sid=aiMQc2VTfFE0

Questions for discussion:

  • Why do you think some films become such huge successes at the box-office? Explain your answer.
  • Do you think the current state of the economy or some other factor is a major influence on the box-office success of films? Explain your thinking.

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