Posted by & filed under Part 4: Marketing Management.

 Description: It took about 20 years before television viewers no longer had to wait for their sets to warm up. Yet here we are, 30-plus years into the personal computer era, and the instant-on PC remains elusive.


Date: 01/02/2010


Questions for discussion: 

  • Do you think “instant-on” technology is an important consideration for buyers? Explain your answer.
  • How much money do you think a buyer would be willing to pay for this product performance improvement?

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