Description: CBS entertainment chief Nina Tassler said on Saturday that the No. 1 U.S. television network had reaped advertising benefits from rival NBC’s decision to move comedian Jay Leno to prime time in place of scripted drama.
Source: Reuters.com
Date: 01/09/2010
Link: http://www.reuters.com/article/idUSN095858520100109?type=marketsNews
Questions for discussion:ÂÂ
- Why do you think the 10PM time slop failed to work for the Leno Show?
- Do you think Leno is done or could he be successful again in another time slot? Explain your thinking.
- What would you advise NBC to do? Explain your thinking.
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