Posted by & filed under Part 1 Business in a Global Environment.

Description: CBS entertainment chief Nina Tassler said on Saturday that the No. 1 U.S. television network had reaped advertising benefits from rival NBC’s decision to move comedian Jay Leno to prime time in place of scripted drama.

Source: Reuters.com

Date: 01/09/2010

Link: http://www.reuters.com/article/idUSN095858520100109?type=marketsNews

Questions for discussion: 

  • Why do you think the 10PM time slop failed to work for the Leno Show?
  • Do you think Leno is done or could he be successful again in another time slot? Explain your thinking.
  • What would you advise NBC to do? Explain your thinking.

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