Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  Chrysler will be the only U.S. automaker to advertise in this year’s Super Bowl, forking over millions of dollars to restore its image following its bankruptcy and the federal bailout that followed.

Source: CNNMoney.com

Date: 01/14/2010

Link: http://money.cnn.com/2010/01/14/news/companies/chrysler_super_bowl_ad/index.htm

Questions for discussion:

  • Do you think Chrysler is making a wise decision? Explain your answer.
  • How else could Chrysler recharge its brand and image using about the same amount of money it will be spending for the Super Bowl ad?

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