NBC’s late night mess

Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description:   Fortune editors say the bungling of the Jay Leno – Conan O’Brien dustup is the latest in a series of network missteps.

Source: CNNMoney – video report
 
Date: 01/13/2010

Link: http://money.cnn.com/video/fortune/2010/01/13/f_sl_nbc_leno_conan.fortune/

Questions for discussion: 

  • Why do you think Leno’s show failed to generate audience ratings?
  • What would you do with these entertainers in terms of times slots?
  • Do you think Internet viewership has anything to do with the success for failure of these shows? Explain your answers.

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