Posted by & filed under Part 4: Marketing Management.

Description:   The world’s largest computer company bets that tablet computers will be a better revenue stream than smartphones.

Source: CNNMoney – video report
Date: 01/22/2010


Questions for discussion: 

  • Summarize the thinking presented by Mark Hurd?
  • Which items do you agree with and which do you think are incorrect? Explain your thinking.
  • What do you think the industry that HP competes in today will look like in five years from now?

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