Posted by & filed under Part 4: Marketing Management.

Description:   More bad news for the world’s largest automaker as another 2 million vehicles will be recalled in Europe and China.

Source: CNNMoney – video report
 
Date: 01/28/2010  

Link: http://money.cnn.com/video/markets/2010/01/28/mkts_toyota_recall_siemens.cnnmoney/

Questions for discussion: 

  • Do you think that this problem will hurt Toyota sales in the long term?
  • Some might argue that the response by the company could help improve its image and increase sales after the problem is resolved? Explain how this could happen.

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