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Description: A report this week laying out a strategy for social search has been getting a good deal of attention in tech circles. The paper, “Anatomy of a Large Scale Social Search Engine,” was written by Damon Horowitz and Sepandar Kamvar of Aardvark, one of several companies working on creating social search engines. As of October 2009, Aardvark had about 90,000 users.


Date: 02/05/2010


Questions for discussion:

  • Do you think this business model can be successful? Explain your answer.
  • What problems might arise with this model?
  • How can revenue be generated?
  • What problems might arise with this model?

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