Posted by & filed under Part 4: Marketing Management.

Description: Online retailer Inc resumed selling hardcover and paperback books from Macmillan Publishers late on Friday in a sign the two companies are getting closer to resolving a pricing dispute over Macmillan’s electronic books, which remain unavailable on Amazon.


Date: 02/07/2010


Questions for discussion: 

  • Why would Amazon wish to sell e-books at the lowest price possible?
  • Would it be better to lower the selling price of its Kindle reader and earn more revenues from higher priced e-books? Explain your thinking.

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