Posted by & filed under Part 4: Marketing Management.

Description:  By now, you’ve heard that some 2010 Toyota Priuses have a braking problem blamed for several crashes. That sounds scary, but to some it sounds like a deal.


Date: 02/05/2010


Questions for discussion:

  • Explain how the negative publicity could in fact help boost sales at Toyota Prius?
  • Can the publicity help or harm other Toyota car brands?
  • What would you advise Toyota managers to do under these conditions?

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