Description: By now, you’ve heard that some 2010 Toyota Priuses have a braking problem blamed for several crashes. That sounds scary, but to some it sounds like a deal.
Source: CNNMoney.com
Date: 02/05/2010
Link: http://money.cnn.com/2010/02/05/autos/prius_deals/index.htm
Questions for discussion:
- Explain how the negative publicity could in fact help boost sales at Toyota Prius?
- Can the publicity help or harm other Toyota car brands?
- What would you advise Toyota managers to do under these conditions?
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