Posted by & filed under Part 4: Marketing Management.

Description:  Despite Toyota’s recent recalls, customers remain committed to the automaker.

Source: CNNMoney – video report
Date: 02/03/2010  


Questions for discussion: 

  • Do you think the damage done to the Toyota brand can be corrected? Explain how or why it can’t.
  • How do you think the communications effort by the dealerships should be co-ordinated with Toyota headquarters?
  • What messages are being transmitted by Toyota?
  • What messages do you think current customers are receiving?

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