Description:Ã‚Â Despite Toyota’s recent recalls, customers remain committed to the automaker.
Source: CNNMoney Ã¢â‚¬â€œ video report
Date: 02/03/2010Ã‚Â Ã‚Â
Questions for discussion:Ã‚Â
- Do you think the damage done to the Toyota brand can be corrected? Explain how or why it canÃ¢â‚¬â„¢t.
- How do you think the communications effort by the dealerships should be co-ordinated with Toyota headquarters?
- What messages are being transmitted by Toyota?
- What messages do you think current customers are receiving?