Description: Despite Toyota’s recent recalls, customers remain committed to the automaker.
Source: CNNMoney – video report
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Date: 02/03/2010 ÂÂ
Link: http://money.cnn.com/video/news/2010/02/03/toyota_dealership_customers.cnnmoney/
Questions for discussion:ÂÂ
- Do you think the damage done to the Toyota brand can be corrected? Explain how or why it can’t.
- How do you think the communications effort by the dealerships should be co-ordinated with Toyota headquarters?
- What messages are being transmitted by Toyota?
- What messages do you think current customers are receiving?
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