Description:Ã‚Â Fancy a last-minute ticket to the opening ceremonies? Get ready to fork over about a thousand bucks. How about a glimpse at Shaun White at Wednesday’s halfpipe finals? It’ll set you back another $1,400. And as for rink-side seats at the men’s ice hockey final game… those will cost you more than this year’s Super Bowl tix — a whopping $3,250 or more.
Questions for discussion:
- Explain, from the buyerÃ¢â‚¬â„¢s point of view, the willingness to pay these high prices for Olympic events?
- If some buyers are willing to pay these prices, why wouldnÃ¢â‚¬â„¢t the organizing committees set them at higher prices in the first place? Explain your thinking.