Posted by & filed under Part 4: Marketing Management.

Description:  Fancy a last-minute ticket to the opening ceremonies? Get ready to fork over about a thousand bucks. How about a glimpse at Shaun White at Wednesday’s halfpipe finals? It’ll set you back another $1,400. And as for rink-side seats at the men’s ice hockey final game… those will cost you more than this year’s Super Bowl tix — a whopping $3,250 or more.

Source: CNNMoney.com

Date: 02/12/2010

Link: http://money.cnn.com/2010/02/12/news/economy/olympics_tickets/index.htm

Questions for discussion:

  • Explain, from the buyer’s point of view, the willingness to pay these high prices for Olympic events?
  • If some buyers are willing to pay these prices, why wouldn’t the organizing committees set them at higher prices in the first place? Explain your thinking.

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