Posted by & filed under Part 4: Marketing Management.

Description: With apologies to Sega’s classic “Genesis does what Nintendon’t” ad campaign, there are many tablet and touch-screen PCs that do things the upcoming Apple iPad simply can’t. While Apple’s tablet runs a version of the company’s iPhone operating system, most of these tablets run different flavors of Windows, and (at least in theory) are capable of performing any task a standard laptop can.


Date: 02/12/2010


Questions for discussion:

  • Given the product comparisons presented in the article, how well do you think the iPad will be received by customers looking for this sort of device?
  • How important do you think it is for the iPad to perform like a true computer and run traditional software? Explain your thinking.

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