Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description:  The Olympic committee’s $1.8 billion budget includes medals made from recycled circuit boards and a sustainable skating ring.

Source: CNNMoney – video report
Date: 02/12/2010 


Questions for discussion: 

  • Do you believe these efforts to promote “green-thinking” at the Vancouver Olympic Games will be successful in creating greater consumer awareness and interest? Explain your thinking.
  • Besides encouraging the greater use of eco-friendly consumer products, what other benefits do these companies gain by publicizing them at the Olympics?

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