Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Rewards cardholders take note: the price of perks is about to go up. After years of profiting from debt-ridden credit cardholders, lenders are turning their attention to a potentially lucrative new source of fee income, the moneyed users of rewards programs who spend big and pay their bills on time.


Date: 02/19/2010


Questions for discussion:

  • How do you think consumers will react to these changes? Explain your thinking.
  • Is there anything unethical about this strategic thinking?

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