Description: Rewards cardholders take note: the price of perks is about to go up. After years of profiting from debt-ridden credit cardholders, lenders are turning their attention to a potentially lucrative new source of fee income, the moneyed users of rewards programs who spend big and pay their bills on time.
Questions for discussion:
- How do you think consumers will react to these changes? Explain your thinking.
- Is there anything unethical about this strategic thinking?