A 30 year GM veteran is applying his auto industry knowledge to a company that makes vehicles for the disabled.Ã‚Â
Source: CNNMoney Ã¢â‚¬â€œ video report
Questions for discussion:Ã‚Â
- Why do you think the big automakers have not produced this sort of specialized vehicle?
- Does this sort of product require a different marketing strategy? Explain your answer.
- What other niche markets could provide business opportunities in auto and truck transportation?