Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

A 30 year GM veteran is applying his auto industry knowledge to a company that makes vehicles for the disabled. 

Source: CNNMoney – video report
Date: 02/19/2010 


Questions for discussion: 

  • Why do you think the big automakers have not produced this sort of specialized vehicle?
  • Does this sort of product require a different marketing strategy? Explain your answer.
  • What other niche markets could provide business opportunities in auto and truck transportation?

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