A 30 year GM veteran is applying his auto industry knowledge to a company that makes vehicles for the disabled.ÂÂ
Source: CNNMoney – video report
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Date: 02/19/2010ÂÂ
Link: http://money.cnn.com/video/news/2010/02/19/n_vpg_hogan.cnnmoney/
Questions for discussion:ÂÂ
- Why do you think the big automakers have not produced this sort of specialized vehicle?
- Does this sort of product require a different marketing strategy? Explain your answer.
- What other niche markets could provide business opportunities in auto and truck transportation?
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