Posted by & filed under Part 4: Marketing Management.

Description: Will Hulu come to the iPad? Probably. One day. But you had better get ready to pay for it. Hulu and its owners, three of the big broadcast TV networks, want to bring some version of the Web video service to Apple’s device.


Date: 02/19/2010


Questions for discussion:

  • How do you think this strategy will work out?
  • Will the marketplace perceive the device suitable for television viewing as it is for books?
  • How would you price this service?

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