Posted by & filed under Part 1 Business in a Global Environment.

Description: As golfer Tiger Woods prepares to return to public view marketing experts say his appeal as a pitchmanhas changed.

Source: Marketwatch.com– video report

Date: 02/19/2010

Link: http://www.marketwatch.com/video/asset/the-new-business-of-tiger-woods/08EB3914-AA0E-4D73-9DE2-2411AACE2FCA

Questions for discussion: 

  • Who is the target market that Tiger Woods appeals to?
  • Do you agree with the suggestion that Tiger Woods will never be able to redeem his old image with this market? 
  • How can he improve his image and marketing value?

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