Description: As golfer Tiger Woods prepares to return to public view marketing experts say his appeal as a pitchmanhas changed.
Source: Marketwatch.comÃ¢â‚¬â€œ video report
Questions for discussion:Ã‚Â
- Who is the target market that Tiger Woods appeals to?
- Do you agree with the suggestion that Tiger Woods will never be able to redeem his old image with this market?Ã‚Â
- How can he improve his image and marketing value?