Description: As golfer Tiger Woods prepares to return to public view marketing experts say his appeal as a pitchmanhas changed.
Source: Marketwatch.com– video report
Date: 02/19/2010
Questions for discussion:ÂÂ
- Who is the target market that Tiger Woods appeals to?
- Do you agree with the suggestion that Tiger Woods will never be able to redeem his old image with this market?ÂÂ
- How can he improve his image and marketing value?
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