Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: FACEBOOK now has more than 400 million active users, up from only 50 million as recently as 2007. If social networking still resembled a young, hip downtown nightclub scene — one day a site is hot, the next it’s not — we might expect the crowds to decamp soon. Facebook would become another Friendster, still around but ghostly, forgotten by most.


Date: 03/05/2010


Questions for discussion:

  • Explain the ongoing success of
  • Do you believe this business model is sustainable?
  • How can FaceBook increase revenues?

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