Description: FACEBOOK now has more than 400 million active users, up from only 50 million as recently as 2007. If social networking still resembled a young, hip downtown nightclub scene Ã¢â‚¬â€ one day a site is hot, the next itÃ¢â‚¬â„¢s not Ã¢â‚¬â€ we might expect the crowds to decamp soon. Facebook would become another Friendster, still around but ghostly, forgotten by most.
Questions for discussion:
- Explain the ongoing success of FaceBook.com.
- Do you believe this business model is sustainable?
- How can FaceBook increase revenues?