Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: If the green-tech industry had its equivalent of the iPhone, it would be the electric car, a product that has cachet with consumers. But it’s still unclear what will drive sales of plug-ins: will it be consumers willing to pay more for a greener ride or government mandates for fuel efficiency?


Date: 03/06/2010


Questions for discussion:

  • What do you think will drive sales of electric vehicles?
  • Do you believe that “green” vehicles will eventually become more common than regular automobiles?
  • How much more do you believe the “green-customer” would be willing to pay over the price of a conventional automobile of the same model?

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