Description: B Corporations, a new type of corporate structure, use the power of business to solve social and environmental problems as well as make money.
Source: CNNMoney.com – video report
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Date: 03/12/2010
Link: http://money.cnn.com/video/news/2010/03/08/n_cc_bcorps.cnnmoney/
Questions for discussion:
- Summarize the arguments presented favouring the adoption of the B-Corp code of behavior.
- What benefits are derived by the company and employees if this approach is adopted?
- Are there any marketing benefits that can be expected?
- Is there any down-side to adopting this code of behavior?
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