Posted by & filed under Part 1 Business in a Global Environment.

Description:  B Corporations, a new type of corporate structure, use the power of business to solve social and environmental problems as well as make money.

Source: CNNMoney.com – video report
 
Date: 03/12/2010

Link: http://money.cnn.com/video/news/2010/03/08/n_cc_bcorps.cnnmoney/

Questions for discussion:

  • Summarize the arguments presented favouring the adoption of the B-Corp code of behavior.
  • What benefits are derived by the company and employees if this approach is adopted?
  • Are there any marketing benefits that can be expected?
  • Is there any down-side to adopting this code of behavior?

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