Description:Ã‚Â B Corporations, a new type of corporate structure, use the power of business to solve social and environmental problems as well as make money.
Source: CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:
- Summarize the arguments presented favouring the adoption of the B-Corp code of behavior.
- What benefits are derived by the company andÃ‚Â employees if this approach is adopted?
- Are there any marketing benefits that can be expected?
- Is there any down-side to adopting this code of behavior?