Description: Shares of Nike Inc. jumped to an all-time high Thursday after the No. 1 athletic-shoe company reported unexpectedly strong profits and product orders for its fiscal third quarter, driven by improved demand in Western Europe and China.
Source: Marketwatch.com
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Date: 03/18/2010
Link: http://www.marketwatch.com/story/nike-jumps-after-results-promise-continued-demand-2010-03-18
Questions for discussion:
- Summarize the reasons for the growth in Nike stock value?
- Explain the reasons for the growth in sales of their products.
- How important is the Nike brand in this market?
- How do global demographic and economic trends affect the firm?
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