Description:Ã‚Â Shares of Nike Inc. jumped to an all-time high Thursday after the No. 1 athletic-shoe company reported unexpectedly strong profits and product orders for its fiscal third quarter, driven by improved demand in Western Europe and China.
Questions for discussion:
- Summarize the reasons for the growth in Nike stock value?
- Explain the reasons for the growth in sales of their products.
- How important is the Nike brand in this market?
- How do global demographic and economic trends affect the firm?