Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  Shares of Nike Inc. jumped to an all-time high Thursday after the No. 1 athletic-shoe company reported unexpectedly strong profits and product orders for its fiscal third quarter, driven by improved demand in Western Europe and China.

Date: 03/18/2010


Questions for discussion:

  • Summarize the reasons for the growth in Nike stock value?
  • Explain the reasons for the growth in sales of their products.
  • How important is the Nike brand in this market?
  • How do global demographic and economic trends affect the firm?

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