Posted by & filed under Part 1 Business in a Global Environment.

Description: Looking up at the sign on a Costco building in Taipei, Taiwan, you could easily mistake it for one of the warehouse club’s giant U.S. outlets — until you notice the long line of customers snaking around the store, waiting to enter.

Source:  Marketwatch.com

Date: 04/01/2010

Link: http://www.marketwatch.com/story/costco-seeks-to-lure-taiwan-shoppers-2010-04-01?siteid=nwtwk

Questions for discussion:

  • What are the similarities and differences between your local Costco outlet and the one described in this article?
  • Do you think that there is an “international Costco customer” that shops the same way anywhere in the world?
  • Why is Costco well suited for international business operations?

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