Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Even as prospects for the American economy brighten, consumers are about to face a new financial burden: a sustained period of rising interest rates.


Date: 04/10/2010


Questions for discussion:

  • Summarize the predictions made in this report.
  • What affect they are expected to have on consumer spending.
  • Do you agree with these views?
  • What other factors will also likely influence consumers?

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