Posted by & filed under Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  Shares of the motorcycle-maker jump to their highest level in 3 months after analysts predict improving sales.

Source: CNNMoney.com – video report
 
Date: 04/06/2010

Link: http://money.cnn.com/video/markets/2010/04/06/mkts_harley_davidson_motorcycle.cnnmoney/

Questions for discussion:

  • Explain the connections between Harley’s marketing success and its stock market valuation?
  • Why do you suppose Harley’s sales have improved?
  • Who do you think is driving sales growth at Harley?
  • Do you believe that this growth is sustainable?

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