Description: For decades, shoppers have taken advantage of coupons. Now, the coupons are taking advantage of the shoppers. A new breed of coupon, printed from the Internet or sent to mobile phones, is packed with information about the customer who uses it.
Source: NYTimes.com
Date: 04/16/2010
Link: http://www.nytimes.com/2010/04/17/business/media/17coupon.html?ref=business
Questions for discussion:
- Summarize the improved value of these new technology coupons in comparison to traditional coupons that customers have used for years.
- Do you think there is any potential problem with these new coupons?
- How can marketers handle the ethical questions concerning customers’ right to privacy and security?
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