Description: For decades, shoppers have taken advantage of coupons. Now, the coupons are taking advantage of the shoppers. A new breed of coupon, printed from the Internet or sent to mobile phones, is packed with information about the customer who uses it.
Questions for discussion:
- Summarize the improved value of these new technology coupons in comparison to traditional coupons that customers have used for years.
- Do you think there is any potential problem with these new coupons?
- How can marketers handle the ethical questions concerning customersÃ¢â‚¬â„¢ right to privacy and security?