Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: For decades, shoppers have taken advantage of coupons. Now, the coupons are taking advantage of the shoppers. A new breed of coupon, printed from the Internet or sent to mobile phones, is packed with information about the customer who uses it.


Date: 04/16/2010


Questions for discussion:

  • Summarize the improved value of these new technology coupons in comparison to traditional coupons that customers have used for years.
  • Do you think there is any potential problem with these new coupons?
  • How can marketers handle the ethical questions concerning customers’ right to privacy and security?

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