Posted by & filed under Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Alberto Zamperla sweeps through the cavernous workshop here where his amusement rides are manufactured while workers measure and bang and solder enormous platforms, oddly shaped beams and assorted fiberglass vehicles


Date: 04/23/2010


Questions for discussion:

  • What are some reasons that favor the financial success of this investment?
  • How important is the location of the project?
  • Are there negative or positive aspects to this project that might affect neighboring businesses and other players?

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