Posted by & filed under Part 4: Marketing Management.

Description:  Pricier, more powerful notebook computers are sucking some of the steam from netbooks, the low-priced darlings that helped fuel sales for the PC industry in the past two years. Stacey Delo discusses the trend with Justin Scheck and Eric Savitz.

Source: Marketwatch.com – video report
 
Date: 04/26/2010

Link: http://www.marketwatch.com/video/asset/digits-are-netbooks-losing-their-sizzle/42166B87-ED28-4BAE-9080-67B26EF0B633

Questions for discussion:

  • Summarize the opinions expressed for each product group?
  • What future do you see for the different devices?
  • Will people own multiple products or decide to live with the “best” one that suits them most of the time?
  • What implications are there for marketers?

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