Posted by & filed under Part 4: Marketing Management.

Description: All the presents and dinners purchased for America’s moms adds up to billions of dollars. 

Source: – video report

Date: 05/07/2010


Questions for discussion:

  • According to the report, which businesses are big winners at Mother’s Day?
  • How do the marketing models in the textbook explain shopping behavior for Mother’s Day?
  • Why do you suppose men spend so much more money that women for Mother’s Day?

Leave a Reply

Your email address will not be published. Required fields are marked *