Description: All the presents and dinners purchased for America’s moms adds up to billions of dollars.Ã‚Â
Source:Ã‚Â CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:
- According to the report, which businesses are big winners at MotherÃ¢â‚¬â„¢s Day?
- How do the marketing models in the textbook explain shopping behavior for MotherÃ¢â‚¬â„¢s Day?
- Why do you suppose men spend so much more money that women forÃ‚Â Mother’s Day?