Description: All the presents and dinners purchased for America’s moms adds up to billions of dollars. 

Source:  CNNMoney.com – video report

Date: 05/07/2010

Link:  http://money.cnn.com/video/news/2010/05/07/n_cmr_mothers_day_numbers.cnnmoney/ 

Questions for discussion:

• According to the report, which businesses are big winners at Mother’s Day?
• How do the marketing models in the textbook explain shopping behavior for Mother’s Day?
• Why do you suppose men spend so much more money that women for Mother’s Day?