Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business.

Description:  Adobe launched an advertising campaign Thursday that takes an unexpected tack in its ongoing feud with Apple: proclaiming, in huge letters, Adobe’s love for the computer giant. Alan Murray and Walt Mossberg discuss this latest development.

Source: Marketwatch.com – video report
 
Date: 05/13/2010

Link: http://www.marketwatch.com/video/asset/digits-adobe-new-ads-take-aim-at-apple/F79B3650-3A47-46EF-91EE-5779C256CEE6

Questions for discussion:

  • Summarize the competitive conflict going on between Apple and Adobe.
  • Why are the developers that write applications in Flash and other software so important to both firms?
  • From a consumer’s point of view, how should the industry proceed with software and platform development?

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