Posted by & filed under Part 4: Marketing Management.

Description: The world’s first gold vending machine is drawing crowds to The Emirates Palace, the most expensive hotel in the world. 

Source:  CNNMoney.com – video report

Date: 05/13/2010

Link: http://money.cnn.com/video/news/2010/05/13/n_gold_atm.cnnmoney/

 Questions for discussion:

  • Who is the target market for this ATM?
  • How do you think this sort of machine might influence buyer behavior?
  • What does this development in distribution strategy portend for the traditional distributors of gold products?
  • What other products might succeed through an ATM style dispenser?

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