Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: When Home Depot reported its first comparable store sales growth in almost four years on Tuesday, plenty of investors wanted to see it as evidence that housing is back. “Our sales are an indication that the economy is recovering and the consumer is back,” Carol Tomé, Home Depot’s chief financial officer, hopefully told The Atlanta Journal-Constitution.


Date: 05/21/2010

Questions for discussion:

  • Summarize the business conditions the firm is facing?
  • Is the firm a harbinger of economic activity?
  • What is the number one issue facing the firm today?
  • What solutions would you offer to management?

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