Posted by & filed under Part 1 Business in a Global Environment.

Description: McDonald’s is recalling 12 million drinking glasses featuring characters from the “Shrek” movie series because the paint used contains cadmium, which can pose health risks.

Source:  CNNMoney.com

Date: 06/04/2010

Link: http://money.cnn.com/2010/06/04/news/companies/mcdonalds_recall/index.htm

Questions for discussion:

  • What are the arguments that could be made that support the notion that this recall might harm McDonald’s brand in the marketplace?
  • What are the arguments that suggest the recall might actually benefit the McDonald’s brand?

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