Posted by & filed under Part 4: Marketing Management.

Description:  Research In Motion is readying a slate of new devices and software as it looks to keep its BlackBerry smartphone from losing more ground to touch-screen devices like Apple’siPhone and iPad. Sarah Silver has details

Source: – video report
Date: 06/15/2010

Questions for discussion:

  • Do you think “everyone” will eventually own their own smartphone?
  • Do you think there will continue to be a distinction between brands such as RIM and Apple or will all competitors eventually offer models for the business and consumer markets?
  • As for the segment on virtual currency, can you think of any other ways that game developers can generate revenues?
  • Who is the target market for virtual currency?
  • How big a market do you think these people are in terms of supporting the free-access games?

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