Description: Nestle SA will begin sailing a supermarket barge down two Amazon river tributaries tomorrow as it competes with Unilever to reach emerging-market customers cut off from branded goods.
Source: Bloomberg.com
Date: 06/17/2010
Link: http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aBCeN4ZitvSg
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Questions for discussion:
- Do you think this distribution strategy works?
- Is there anything unethical in bringing consumer goods to these customers in this way?
- What other products or services could be successful in these emerging markets?
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