Nestle to Sail Amazon Rivers to Reach Consumers

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Nestle SA will begin sailing a supermarket barge down two Amazon river tributaries tomorrow as it competes with Unilever to reach emerging-market customers cut off from branded goods.

Source:  Bloomberg.com

Date: 06/17/2010

Link: http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aBCeN4ZitvSg
 
Questions for discussion:

  • Do you think this distribution strategy works?
  • Is there anything unethical in bringing consumer goods to these customers in this way?
  • What other products or services could be successful in these emerging markets?

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