Description: Corseted into a size 18 white denim dress, wearing heels that made her about 6-foot-2, Gwen DeVoe, a former model and fashion-show producer, stepped onto a runway in Manhattan this week and made a pitch to retailers for the plus-size woman.
Questions for discussion:
- What are the reasons for the growth of this segment of the fashion market?
- Would you approach the marketing to this segment of customers differently from the way other segments are handled?
- Do you believe brands are as significant to this market of customers as they are for other segments?
- How would you handle the cost/price issue for these clothes?