Posted by & filed under Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description:  A price war is brewing in the growing market for electronic reading devices.

Source: NYTimes.com
 
Date: 06/21/2010

Link: http://www.nytimes.com/2010/06/22/technology/22reader.html?src=busln

Questions for discussion:

  • Do you agree with the analysis of this report?
  • Is there a market for a single-application device?
  • Who are the customers in this market?
  • What price would be appropriate for the device?
  • Can you envision these devises being given away with the purchase or subscription of ebooks?

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