Description:Ã‚Â Former CEO Neville Isdell explains that the franchise system makes business owners in Africa feel more invested in the company.
Source:Ã‚Â CNNMoney.com Ã¢â‚¬â€œ video report
Questions for discussion:
- What are the reasons presented that explain Coca-ColaÃ¢â‚¬â„¢s success in Africa?
- Do you agree with the explanation?
- Are there other reasons that might explain its success?
- Would you change any strategies the company is currently following?
- Does the firm present ethical business behavior?
- How does this strategy compare to the one in the U.S.?
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