Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business.

Description:  Former CEO Neville Isdell explains that the franchise system makes business owners in Africa feel more invested in the company.

Source: – video report

Date: 06/26/2010


Questions for discussion:

  • What are the reasons presented that explain Coca-Cola’s success in Africa?
  • Do you agree with the explanation?
  • Are there other reasons that might explain its success?
  • Would you change any strategies the company is currently following?
  • Does the firm present ethical business behavior?
  • How does this strategy compare to the one in the U.S.?

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