Description:  Former CEO Neville Isdell explains that the franchise system makes business owners in Africa feel more invested in the company.

Source:  CNNMoney.com – video report

Date: 06/26/2010

Link: http://money.cnn.com/video/fortune/2010/06/26/f_gf_coke_africa.fortune/

Questions for discussion:

• What are the reasons presented that explain Coca-Cola’s success in Africa?
• Do you agree with the explanation?
• Are there other reasons that might explain its success?
• Would you change any strategies the company is currently following?
• Does the firm present ethical business behavior?
• How does this strategy compare to the one in the U.S.?