Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business.

Description:  Fresh off its successful IPO, electric car maker Tesla is finding a receptive market in Europe for its green technology. MarketWatch’s Shawn Langlois gets behind the wheel of the Tesla Roadster to see if it lives up to the hype.

Source: Marketwatch.com – video report

Date: 07/02/2010

Link: http://www.marketwatch.com/video/asset/europe-a-wide-open-market-for-tesla/7A810918-DDB8-426E-944A-B961E5ECE057

Questions for discussion:

  • Who is the target market for this vehicle?
  • Do you think incentives from governments are needed to help sell this car to its target customer?
  • Why do you think the company has introduced such an expensive model?
  • What is the main feature that motivates buyers of this car?

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