Description: Fresh off its successful IPO, electric car maker Tesla is finding a receptive market in Europe for its green technology. MarketWatch’s Shawn Langlois gets behind the wheel of the Tesla Roadster to see if it lives up to the hype.
Source: Marketwatch.com – video report
Date: 07/02/2010
Questions for discussion:
- Who is the target market for this vehicle?
- Do you think incentives from governments are needed to help sell this car to its target customer?
- Why do you think the company has introduced such an expensive model?
- What is the main feature that motivates buyers of this car?
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