Description: A six-year-old hardware meltdown that plagued millions of computers is coming back to haunt Dell.
Questions for discussion:
- What did this problem Ã¢â‚¬Å“costÃ¢â‚¬Â Dell in terms of money, sales, customer loyalty, and brand image?
- What would you have recommended Dell do to handle the problem better in the first place?
- What would you recommend to Dell today to help mitigate the marketing damage?