Posted by & filed under Part 1 Business in a Global Environment.

Description: A six-year-old hardware meltdown that plagued millions of computers is coming back to haunt Dell.


Date: 07/01/2010

Questions for discussion:

  • What did this problem “cost” Dell in terms of money, sales, customer loyalty, and brand image?
  • What would you have recommended Dell do to handle the problem better in the first place?
  • What would you recommend to Dell today to help mitigate the marketing damage?

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