Description: A six-year-old hardware meltdown that plagued millions of computers is coming back to haunt Dell.

Source:  CNNMoney.com

Date: 07/01/2010

Link: http://money.cnn.com/2010/07/01/technology/dell_lawsuit/index.htm
 
Questions for discussion:

• What did this problem “cost” Dell in terms of money, sales, customer loyalty, and brand image?
• What would you have recommended Dell do to handle the problem better in the first place?
• What would you recommend to Dell today to help mitigate the marketing damage?